$21 Million in Sales from a Company that Entered the Market in 2008 Recession When 30% of Industry Was Closing

Tom Woods is at it again, conducting interviews with successful entrepreneurs who’ve made it based on hard work, ingenuity, and tenacity.  The champions this time?  Nathan and Anna Bond.  Nathan and his wife, a talented designer, launched Rifle Paper Company.  I would often tell students of successful entrepreneurs, like the then 11-year old, Hannah Altman, from New York who sold erasers from her bedroom.

Tom did mention Nathan’s Facebook page.  Because Woods himself is a kind of master copywriter and finds good and successful social media ads, he felt obligated to feature Nathan’s Facebook page.  You’ll find Nathan’s website, Rifle Paper Company at Tom’s site here.

And if you have the time, please watch this business presentation by Anna Bond, Nathan’s wife.

Biggest part of their business, explains Anna, is selling to their retail channels. She explained that she didn’t really know what she was doing when they launched their business.  The stationery industry was at its lowest.  She’d heard that 30% of stationery stores had closed due to the 2008 recession.  And yet tenaciously they launched their efforts.  Incredible.

She was one of three businesses featured on The Today Show by Al Roker.  So there’s that.  So there’s a lot going on with their company and with their marketing efforts through social media, places like Instagram, Facebook, YouTube, and others.


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