His 4-Hour Work Week was turned down by 26 out of 27 publishers.

Check out Evan Carmichael’s YouTube channel.

Tim Ferris has some good insights.  He recommends a few books too:

1. On Writing Well: The Classic Guide to Writing Nonfiction, William Zinsser, 1976.
2. Bird by Bird, Anne Lamott, 1995.
3. Olgilvy on Advertising, David Olgilvy, 1985.
4. 22 Immutable Laws of Marketing, Al Ries and Jack Trout, 1994.
5. 1000 True Fans: Use Kevin Kelly’s Simple Idea to Earn a Living Doing What You Love, Kevin Kelly, 2017.
6. Author 101 Bestselling Book Publicity: The Insider’s Guide to Promoting Your Book–and Yourself, Rick Frishman, 2006.

Study print ads where you have very little space.

Best entrepreneurs he’s ever met are all good communicators.  I like that.

He kept notes on what he bought and why he bought the item.  Amazing.  This way he learned what tipped him from “Meh” to “Gotta have this!”  He says sell to people like you. A lot easier than trying to guess.  I bought a couple of books this morning because I was disturbed by certain trends.  Perhaps from reading David McGowan’s book on Laurel Canyon.

And learn to tell the story.

Ideas don’t mean as much as execution.  Success is measured in the number of uncomfortable conversations you’re willing to have.

Look at your credit card.  Look at what you’re buying.  Then assess your age, gender, where you live,

Most important thing is to pick the right things to do in the first place.  Being effective is better than just being efficient.  Be effective by choosing the one or two things that are the highest priority.  It is seductive to get attracted to 20 things at once and multitask.  Even if you can, that’s only efficiency.  You want your choices and your actions to be effective.  Good entrepreneurs are very good at focusing at one or two things and eliminating the rest or delegating to others.  Out source not to other team members, but to 3rd parties.

Optimism has a place.  But for the first-timer entrepreneur, you need to be pragmatically pessimistic.  Define all of the worst case scenarios in terms of financial loss, time loss, etc. Look at what you will learn if that happens and accept and come to terms with that before you ever start.  If you don’t do that and you go straight into battling and trying to conquer the world with rose-colored glasses on, the first time you hit a major hiccup, you’re going to become demoralized and you will quit.

Have one or two numbers that you track on a weekly basis.  It could be conversion to sign-up to –

Use failure to help you.  His 4-Hour Work Week was turned down by 26 out of 27 publishers.


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