A case study is a “product success story” … a short article telling how a customer solved a problem using your product.
Case Study Marketing Expert, Bob Bly, $39.
It’s a real-life customer saying what he loves about the product and how it helped him.
For that reason, it’s much more credible – and believable – than product brochures, catalogs, and other sales literature written by the marketer.
Of course, the customer doesn’t have time or motivation to sit down and write up his positive experience with your product himself.
Typically, a marketer approaches the customer who is happy with the product, and asks if he is willing to be featured in a case study.