His 4-Hour Work Week was turned down by 26 out of 27 publishers.

Check out Evan Carmichael’s YouTube channel.

Tim Ferris has some good insights.  He recommends a few books too:

1. On Writing Well: The Classic Guide to Writing Nonfiction, William Zinsser, 1976.
2. Bird by Bird, Anne Lamott, 1995.
3. Olgilvy on Advertising, David Olgilvy, 1985.
4. 22 Immutable Laws of Marketing, Al Ries and Jack Trout, 1994.
5. 1000 True Fans: Use Kevin Kelly’s Simple Idea to Earn a Living Doing What You Love, Kevin Kelly, 2017.
6. Author 101 Bestselling Book Publicity: The Insider’s Guide to Promoting Your Book–and Yourself, Rick Frishman, 2006.

Study print ads where you have very little space.

Best entrepreneurs he’s ever met are all good communicators.  I like that.

He kept notes on what he bought and why he bought the item.  Amazing.  This way he learned what tipped him from “Meh” to “Gotta have this!”  He says sell to people like you. A lot easier than trying to guess.  I bought a couple of books this morning because I was disturbed by certain trends.  Perhaps from reading David McGowan’s book on Laurel Canyon.

And learn to tell the story.

Ideas don’t mean as much as execution.  Success is measured in the number of uncomfortable conversations you’re willing to have.

Look at your credit card.  Look at what you’re buying.  Then assess your age, gender, where you live,

Most important thing is to pick the right things to do in the first place.  Being effective is better than just being efficient.  Be effective by choosing the one or two things that are the highest priority.  It is seductive to get attracted to 20 things at once and multitask.  Even if you can, that’s only efficiency.  You want your choices and your actions to be effective.  Good entrepreneurs are very good at focusing at one or two things and eliminating the rest or delegating to others.  Out source not to other team members, but to 3rd parties.

Optimism has a place.  But for the first-timer entrepreneur, you need to be pragmatically pessimistic.  Define all of the worst case scenarios in terms of financial loss, time loss, etc. Look at what you will learn if that happens and accept and come to terms with that before you ever start.  If you don’t do that and you go straight into battling and trying to conquer the world with rose-colored glasses on, the first time you hit a major hiccup, you’re going to become demoralized and you will quit.

Have one or two numbers that you track on a weekly basis.  It could be conversion to sign-up to –

Use failure to help you.  His 4-Hour Work Week was turned down by 26 out of 27 publishers.

Advertisements

“[Champions] have to have the skill, and the will. But the will must be stronger than the skill.”

Ali in his apartment 95377394_large_22ak

from GoodReads via EconomicPolicyJournal

“Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”

. . .

“Champions aren’t made in gyms. Champions are made from something they have deep inside them-a desire, a dream, a vision. They have to have the skill, and the will. But the will must be stronger than the skill.”

. . .

“The best way to make your dreams come true is to wake up.”

. . .

“To be a great champion you must believe you are the best. If you’re not, pretend you are.”

. . .

“If they can make penicillin out of moldy bread, then they can sure make something out of you.”

. . .

“The fight is won or lost far away from the witnesses, behind the lines, in the gym, and out there on the road; long before I dance under those lights.”

. . .

“If you even dream of beating me, you’d better wake up and apologize.”

. . .

“Live everyday as if it were your last because someday you’re going to be right.”

(via Good Reads)