Speak to Sell: Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause, Dan Kennedy, 2016. Amazon’s “About Author” section explains
DAN. S. KENNEDY is a multimillionaire, serial entrepreneur; trusted marketing advisor; famous consultant and coach; author of the popular No BS book series; accomplished sales professional; and well-respected and dynamic speaker. He influences over a million independent business owners through his coaching programs, newsletters, and group meetings across the country. Dan has spoken to audiences as large as 35,000 and averaged an annual audience of over 250,000 for more than ten years. He has also shared the speaking stage with a collection of celebrity-entrepreneurs, ranging from Gene Simmons (KISS) and Zig Ziglar to Donald Trump and four former US presidents. On the Peter Lowe SUCCESS Tour, he averaged a higher dollar-per-audience member sales result than any other speaker in the history of the tour. Dan lives in Ohio and in northern Virginia with his wife, Carla, and their million-dollar dog.