Though Angie Mansfield’s comments here were about blog posts, what she says about suggesting topics and staying up-to-date is a great, if not the key, strategy for email marketing.
Each post requires about an hour of work, she says, and runs between 350 and 500 words. That puts her at about $200 an hour. Mansfield has been working for this client for a year, and has proven her ongoing value: “I don’t just sit back and wait for them to send me stuff. I suggest topics and stay up-to-date,” she says.