Business Writing

WRITE . . .

CASE STUDIES [BEFORE & AFTER, SUCCESS STORIES] FOR COMPANIES
Start here.  Unlike white papers — which are longer documents that define a business or technical problem and present a new or better solution to solve that problem — a case study is basically a short “before and after” story:

2.  Length requirements for online writing.
Blogs (1,500 words)
Email subject lines (50 or fewer characters)
Website text line (12 words)
Paragraph (3-4 lines maximum)
YouTube video (3-3.5 minutes)
Podcast (22 minutes)
Title tag (55 characters)
Meta description (155 characters)
Facebook post (100-140 characters)
Tweet (120-130 characters)
Domain name (8 characters)

[WRITING FOR PROFIT]

To make money online, you have to sell a digital product:
1. Kindle books.  When it comes to writing Kindle books, you’re going to need titles.  Try these and these.
2. Blogging
3.  Affiliate Marketing
4.  SEO
5.  Selling products on Amazon
6.  Product creation
7.  Membership sites
8.  Drop Shipping; e-commerce
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or a physical product:
1.  T-shirts.  Sara says this is not easy money.  Designs have to be made.  Price has to be profitably set. People pay for Facebook ads and sell T-shirts there.  When more and more people want to sell T-shirts through ads on Facebook, the ad price will go up and fewer people will stay; only the best T-shirt sellers will stay.  When people start making a lot of money using one venue, they think that they will always make that kind of money at that venue.  Sara says do not treat that one venue as a magic button.  Okay, that’s good advice.  Someone asked what’s the best way to drive traffic to your product page–digital product, ebook, or a course?  Easy way to get traffic is to have affiliates promote it.  Okay, how do you do this?  She says that’s very easy.  Or you can drive traffic, like paid traffic or different kinds of free traffic–you don’t necessarily want to send them to a product page but to a squeeze page, where they fill in their email address where you can be in touch with them.  Traffic generation?  Different ways to generate traffic?
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Decide that first.  Then produce one of these.

What really does work, Sara?  Ask Sara.  Go to her site and ask her.  Someone asked Sara what would she do if she were starting today?  She answered:

Without an email list, she would set up a blog, pick a niche that she’s really good at, and create really good content on that blog–parenting, internet marketing, weight loss, she would network with people in her niche by posting at forums, make herself known on Facebook, just letting people see who she is and letting them know that she is an authority in her niche.  Then people would come to her site, she’d create a mailing list, and sell her products. She said that she would eventually create her own product.

Make money writing!!!  Yay!!!  Though you may have heard of these already, here are a few sites that you can write for and start getting paid tomorrow.  Sara Young is terrific in directing people to places, sites, and things they can do to make money online.  She offers this list here.  Give this a listen:

1. oDesk
2. Elance
3. Fiverr
4. iWriter.  Never heard of that one.  But check it out.
5.  eBooks, Courses, Coaching, membership sites, Kindle books (what niche people are buying Kindle books in?), physical products that you create and ship, physical products with a drop-shipper or FBA with Amazon,
6.  You need an audience, also known as traffic.  1) SEO from Google.  Yes, it works.  2) Traffic from forums.  3) Traffic from blogging.  Blog commenting . . . if you do it right.  Guest posting.  Paid banners on other sites.  Content marketing, video marketing, social media, free and paid, paid advertising on search engines, so many different ways to get traffic and make money online that are legitimate.  How to know what’s for you.  You’ve got to have a product, traffic–it’s going to, and a way to sell the product.
7.  The way to sell the products is a sales page, video, or webinar,
8.  Evaluate strategy–what are you selling?  Does it have value?  To whom?  Will it be digital or physical products.  Have to sell something of value–for you’ve got to make your business last.  Overall plan is your strategy–use ads on Facebook (pay for ads on Facebook) > people will click on my Facebook ads > they will sign-up to my list > they will then buy my product > then I will upsell them to an expensive coaching program.  That’s the strategy.  I like this strategy the best:

Another strategy.  Buy from Alibaba > have it shipped to Amazon >

Once you have a strategy and you’re making a little money with it, you need to focus on tactics.  A tactic is more like a tool.  If you see a better way to make videos, that would be a tactic, one that fits into your strategy.  Be sure that your tactic fits into your strategy.  Know what you’re doing, what you’ll be selling, how you’ll be selling it, marketing it, and so forth.  Figure out if you need a strategy or a tactic.  If you’re not making money, you may want to switch strategies.  Pay close attention to what the strategy and tactic is.  Look at the teacher who’s teaching it.

9.  Who is your audience?  Your traffic?  Google?  Make sure to use other sources AS WELL.  Problem to rely on one third party.  When they change the rules, your business goes away.
10.  What will be your sales method?  Landing Page?  This has to be clear.  Got to know your product.  What is that product?
11.  Be clear on what Internet Marketing is–exchanging value for money.
12.  Is the strategy working for other people?  That’s a key question to ask to vett the feasibility of a product.
13.  HubPages is formerly Squidoo.  Sara Young said that you can make 6 figures on Squidoo.  Yeah, right.  She said that Squidoo doesn’t like ClickBank.
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SELL YOUR WORK
1.  “9 Steps to Writing and Publishing Your Novel on Amazon,” Bill Myers.
2.  List of Drama screenplays.
3.  Price your book for maximum sales on Amazon, using CreateSpace.

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