Sales

3. Bob Bly.
4. Tim Stevens on Leadership.
5. John Lee Dumas.
6. Tom Woods.
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ADVERTISING
1. Hunter Hastings on branding. He is with BH Consulting in San Diego.
2. Tom Woods has some decent resources here, though they are not specific to advertising. What I am looking for are instructions on how to advertise on Facebook.
3. Check out Advertising Age daily.
4. Adweek.
5. Creativity Online. I don’t think that I would use this site because it’s too flashy, and if Bob Bly’s point about long copy prevails then flashy ads don’t work as well. They’re just flashy.
6. Direct Marketing News.
7. Target Marketing. And others.
8.   Ads That Sell: How to Create Advertising That Gets Results, Bob Bly, 1988.
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GARY HALBERT
1. His one-page sales letter.
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CLIENTS/AUDIENCE
Baby Boomers

1. Everything Zoomer.
2. AARP.org.
3. Clients with money: folks who own RVs; folks who own real estate; yachts; rental property.
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BUSINESS BLOGS
1. San Gabriel Biz.
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ANATOMY of COPY
1. 31 Requirements when composing copy, Bob Bly. Refer to this page whenever you write an ad.
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PRESENTATION TOOLS
1. Gilda Bonanno’s Virtual Presentations.
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SALES TOOLS
1. Video Sales Letter.
2. LINKEDIN: Use it to grow your business. Via Bob Wenzel. See the video here.
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SALES & SALESMANSHIP [Posted on Thursday, March 3, 2016]
1) The Ethics of the Peddler Class, Frank Chodorov, 1962.

EMAIL MARKETING
1. Daniel Levis. See his pdf’s.
2. “Opportunities for Email Writers,” AWAI,
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Posted on Sunday, January 31, 2016
MAKING MONEY ONLINE: IS IT POSSIBLE?
1. Paid Social Media jobs.
2. Yaro Starak so far is the best presenter on how to make money blogging. It’s not like he shows you advertising tricks or what widgets make you money and none of those sales-y types of schpeils. On the contrary, his presentation goes almost step by step. You should know first that the blog itself is merely a platform for your digital tools, like e-books, podcasts, e-letters, white papers, what have you. The blog is not the end-all and be-all, you build it, set it, and it starts making you a passive income. That model is a lie, always has been a lie, one that some people have profited handsomely from. Give Yaro a listen and see if blogging is for you. See if you can commit yourself to such projects.
3. Social Media Manager.
4. I want to get 1000 subscribers to my email list via the free ebook available on my website.
5. IdeaLady, Cathy Stucker.
6. Bob Bly says that writing an e-book is the easiest way to make money online.
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Posted on Sunday, January 31, 2016
MARKETING
1. Gary North on Perceived Value in marketing. 80% of real value is perceived value.
2. Ted Nicholas.
3. Drew Kaplan.
4. Hard to Find Seminars.
5. Facebook Media.
6. Live Stream on Facebook.
7. Gary North on creating a brochure to sell your home. [posted on Friday, June 2, 2017.]
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NEGOTIATING & SALESMANSHIP
This is where Chris Voss shines. Read everything by him at his Facebook page.
1.  Use Empathy to Get What You Want.
2.  Success from the Start: Too Strong to Fail.
3. Artificial Intelligence & Human Intelligence, Forbes, October 24, 2017.
4. Getting the other side to have their way: let them talk. Let them throw ideas out there. “That’s right!” Help them talk themselves into a deal that works for both of you.
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WORDS & PHRASES TO USE WHEN NEGOTIATING

“I NOTICED THAT” Tell people you noticed their reactions. “The words ‘I noticed’ have a powerful subconscious effect on people because they send a subliminal message to them that they stood out from the crowd.”

And don’t thank people for showing up. That suggests they’re doing you a favor. “Substitute the words ‘thank you’ with ‘congratulations!’”

COPY & AD WRITING
1. James Altucher has a pretty good ad.
2. Perry Marshall uses InfusionSoft. What is up with all of the recommendations of InfusionSoft? Apparently, it is a tool to segment your lists for greater profits. He explains his preference here.
3. Ed Gandia on Marketing.

2. WORDS THAT SELL. Closing phrases. Wednesday, September 21, 2016.

Friday, January 29, 2016
from Gary North:

“If I were this young man, I would read every book I could find on salesmanship. I would, of course, set up a website devoted to reviewing books and materials on salesmanship. The website would be a clearinghouse on books and materials on salesmanship. I would produce videos. I would embed videos. I would make it clear to anyone visiting the site that I was a guru on materials related to salesmanship. I would eventually make my website the number-one clearinghouse in a particular niche that is in some way related to sales.” Then Dr. North says to read the following:

Any 3 books by Bob Bly. Sign up for his daily letter: www.bly.com. Schwab’s HOW TO WRITE A GOOD ADVERTISEMENT; Joyner’s IRRESISTIBLE OFFER; Hopkins, SCIENTIFIC ADVERTISING; David Ogilvy, OGILVY ON ADVERTISING; Kennedy, ULTIMATE SALES LETTER This (read twice): http://bit.ly/1PnmLJy.

Other than a general endorsement, not word one about specific benefits unless we are to glean that benefit from its cover. What doesn’t get discussed is how salesmanship is different from copywriting. One cliche I’ve seen on the internet is “Copywriting is salesmanship in print.” Duh. Salesmanship is about negotiating not for the purpose always of a win-win. But you getting what you want, first and foremost. I think. Maybe it’s not. Maybe it is all about win-win, where two parties sit down, hash things out until the results are equitable. But how is that any different from two ball clubs calling it a tie at the end of 9 innings even though the other team is slaughtering them?

SALES STRATEGIES
[Posted on Friday, June 3, 2016]

1. 10 Sales Secrets from Trump University, Bret Arends, June 3, 2016, Market Watch.

USE THE RIGHT WORDS

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MARKETING V. ADVERTISING

Advertising is just one component, or subset, of marketing. Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing efforts. As you market your company and its products or services, keep in mind all the facets that work together to constitute marketing:

A simple concept by definition, if not execution, marketing is every way you touch a prospect or customer. That includes tools such as paid advertising, and it also includes dozens of smaller variables, everything from how your receptionist answers the phone, to how an order is fulfilled, to the positive or negative buzz about your product.

According to Kathleen Micken, assistant professor of marketing for the Gabelli School of Business at Roger Williams University, “Marketing might be defined as everything an organization does to facilitate an exchange between itself and its customers/clients. Advertising is just one of many marketing activities.” Steven R. Jolly, owner of SRJ Marketing Communications, a marketing and design firm in Dallas, Texas adds, “Marketing is the sum total of all impressions and advertising is part of the impressions that must be managed. And, of course, advertising has a hard dollar cost associated.”

SALES PRODUCTS
1. Sell Sheets are a one-page sheet used in sales to attract attention to a new product. The sell sheet is commonly distributed through the mail, presented at a meeting or provided via email to interested parties. Learn how to create them here.
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TECHNICAL WRITING
1. Effective Technical Writing from Bob Bly.

FREELANCE WRITING

PERSUASION
1. See Bob Bly on the topic of persuasion. The guy is a master. See his “Persuasion Secrets of the Top Marketing Pros.
2. Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business, Jason Hanson, 2019.
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