Marketing

ADVERTISING ONLINE
1.  WordStream.
2.  AdWords.
3.  Facebook Advertising.
4.  Instagram Advertising.
5.  Pinterest Ads.  More here.
6.  Role of attribution feature in online advertising.
7.  13 Ways to Use Coupon Codes.  And here.
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AFFILIATE MARKETING
1.  Good Affiliate tip from Bill Myers.
2.  JV Notify Pros, Mike Menz.  I learned of Mike Menz from Tom Woods’ interview of Michael Cheney.  And here too.  In the notes embedded to the Michael Cheney interview, Woods references an earlier interview he did with Katie Wells of WellnessMama.  I’ve seen her site, and from a marketing standpoint, it is quite good.  But in the comments section, Tom goes to bat defending his affiliation with Michael Cheney and how affiliate marketing really does work, saying

This is how Katie Wells, my guest for episode 995, got her start. In that episode she tells the story of noting on her bank statement one day that Amazon had sent her money, and she barely had any idea how it had happened. She figured out it was an affiliate commission and went from there.

3.  Tom Woods interviews Chris Guillebeau.
4.  Marketing tools.
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ANALYTICS
1.  Google Analytics.
2.  Find out how your site ranks with SimilarWeb.
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YOUTUBE

In your “About” page, show momentum, show growth.  Build your YouTube channel by creating a video once a week.

Find more YouTube tips here.

30 Days to a Better YouTube Channel: A Practical Guide to Creating a Highly Subscribable Channel, Tim Schmoyer, 2014.

Funny things happening with YouTube videos.

SEO TOOLS
1. from Marcia Yudkin.

A cool tool that identifies buzzwords, so you can “strategically offshore them to maximize long-tail innovation”:

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