Four of them were written by S. Truett Cathy, the founder of Chick-fil-A: It’s Easier to Succeed Than Fail (1989), Eat Mor Chikin: Inspire More People (2002), It’s Better to Build Boys Than to Mend Men (2004), and Wealth, Is It Worth It? (2011). The fifth was written by Dan Kennedy: Speak to Sell (2016). On S. Truett Cathy, Google Books writes that
Truett Cathy has drawn from his personal experiences to write a warm and wonderfully touching guide for living. It’s Easier to Succeed Than to Fail is a record of how growing up in the hard times of the Depression and World War II formed the basis of his rules for winning. . . .