on Social Media

Yudkin posted the above tweet on April 8, and I reposted it here on Monday, April 13, 2020.   

FACEBOOK
This looked like a good guide for setting up and running Facebook ads.  Posted Saturday, June 11, 2022.

$500 worth of Facebook Ads leads an orthodontist to major revenue increases.  https://sidehustleschool.com/episode/144/.  Saturday, June 11, 2022.

Growth has been Seth’s biggest challenge. Although he’s received more interest since publishing his case study and promoting it on Facebook targeting dentists and orthodontists, it’s been slow-moving. He’s emailed dental offices and only received one to two leads from that, and says in general that it’s hard to get past the office manager’s gatekeeping. He is now cold calling, too, since he has a results-backed case study to talk about.

Seth had acquired the skills of managing Google AdWords and Facebook Ad campaigns. Because he saw a need for local healthcare professionals, he began approaching ones he knew about their online marketing services.

One orthodontist took Seth up on his offer, and they spent just under $500 in the month of February, mostly towards Facebook ads’ clicks and impressions, offering a $400 off coupon for braces. The campaign brought in 13 new patients, with each spending $5,000 for braces, bringing in approximately $65,000 in new revenue, minus overhead and other expenses.