Pricing

Pricing for freelance copywriting services, Bob Bly.

For instance, if you sell big-ticket items, your investment in strong copy can pay for itself many times over — even if that copy just produces a few additional sales.

Or say you have a landing page generating $100,000 a year in revenues with a 2% conversion rate.

If strong copy increases that conversion rate from just 2% to 3%, that copy will generate increased sales of $50,000 within 12 months – and half a million dollars more over the next decade!

So what are you looking for in a copywriter – “words on a page or screen” – or strong, hard-selling copy that drives response rates through the roof?

. . .

I close with these words of wisdom from the late English philosopher John Ruskin:

“There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man’s lawful prey.”

“There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man’s lawful prey.”

There’s also Chris Voss on pricing. He likes to use a range. The benefit of this strategy is that you give your opponent options and you keep the dialogue moving.