Bob Bly is out with a new program, “Getting Copywriting Clients,” one for beginning copywriters. In his introduction of the program, he explains that he’s collaborating with a couple of other copywriters or project managers. Ilise Benun and Fern Dickey, author of Last Minute Meetings, 2000. Here Ilise explains How to Find Your Focus, published in 2015. She’s been in the business for 30 plus years, and she is excellent.
Command the Fees that You Deserve. The Art of Attracting the Best Clients is also good.
It looks like Marketing-Mentor.com is Ilise’s main website.
ILISE BENUN’S PODCASTS: MARKETINGMENTORPODCASTS.
Everybody Writes: Your Go-To Guide for Ridiculously Good Content, Ann Hadley, 2014.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, e-Books, Webinars, and More That Engage Customers and Ignite Your Business, Ann Hadley & C.C. Chapman, 2012.
Email Newsletters are the most effective marketing tool. It’s about the letter, not the news” says Ann Hadley. Podcasts are the 2nd most effective marketing tool. Art of curating content for those who insist they can’t write.
Email inbox is inherently personal.