These are decent steps (the author calls it a map and builds on the journey metaphor; certainly, it is that) for giving your customers great freedom when interacting with your product or service.
Thanks to Marcia Yudkin for this article.
WHEN CUSTOMERS BUY?
“People normally buy on their schedule, not yours,” says MaryEllen Tribby. “Only 3% of those who see your marketing are just then ready to buy.” h/t Marcia Yudkin
Recession-Proof Business Strategies: 15 Winning Methods to Sell Any Product or Service in a Down Economy, Bob Bly, 2020.
Pretty good advice from Bob Bly on marketing during a recession or this stupid pandemic.
A much smarter approach is to increase your marketing while your competition is waiting. If cash flow is a problem, here is a link to get a business loan from the U.S. Small Business Administration; click here for details: https://www.sba.gov/funding-programs/loans.
San Gabriel Tutor 