In my humble (but accurate) opinion, the list below contains the top 10 marketing books/courses/products. Well, they have been for me, anyway. Fact is, the best ones are kinda subjective. The “best” ones are whatever ones appeal to your unique personality and learning style.
And then offers this list:
1. Gary Bencivenga’s “Farewell” course
2. Gary Halbert’s “Boron Letters”
3. Dan Kennedy’s “NO BS Time Management”
4. Ken McCarthy’s The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life, Ken McCarthy, 2008.
5. Eugene Schwartz’s “Breakthrough Advertising”
6. Gary Halbert’s “The Gary Halbert Letter” issues (all of them)
7. Paul Hartunian’s “Million Dollar Publicity” course
8. John Carlton’s “Kick-Ass Copywriting Secrets” course
9. Dan Kennedy’s “Magnetic Marketing” course
10. Yours Truly’s “The Email Players Playbook”
MARKETING
1. Dog Eat Dog and Vice Versa: 9 Secrets to Put the Bite Into Your Marketing, Jerry Rossi, 2006.
2. Method Marketing: How to Make a Fortune by Getting Inside the Heads of Your Customers, Denny Hatch, 1999.
3. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk, Al Ries and Jack Trout, 1994.
4. Radical Marketing from Harvard to Harley: Lessons from Ten That Broke the Rules and Made It Big, Sam Hill and Glen Rifkin, 1999.
5. Stealth Marketing: How to Outmaneuver, Outwit, and OutMarket Your Most Formidable Competitors Before They Know What’s Hit Them, Jay Abraham, 1991.
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Bob Bly is out with a new program, “Getting Copywriting Clients,” one for beginning copywriters. In his introduction of the program, he explains that he’s collaborating with a couple of other copywriters or project managers. Ilise Benun and Fern Dickey, author of Last Minute Meetings, 2000. Here Ilise explains How to Find Your Focus, published in 2015. She’s been in the business for 30 plus years, and she is excellent.
Her tips on networking here were good. Find her books here.
Command the Fees that You Deserve. The Art of Attracting the Best Clients is also good.
Benun also has podcasts. See what else she has on YouTube. And check out her course at AWAI.
BRANDING
1. Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, Rory Sutherland, 2019.
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DEMOGRAPHICS
The breakdown by age looks like this:
Baby Boomers: Baby boomers were born between 1946 and 1964. They’re currently between 57-75 years old (71.6 million in the U.S.)
Gen X: Gen X was born between 1965 and 1979/80 and is currently between 41-56 years old (65.2 million people in the U.S.). This, too, is a must-read to have even a cursory understanding of the different generations.
Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6. They are currently between 25 and 40 years old (72.1 million in the U.S.)
Gen Y.1 = 25-29 years old (around 31 million people in the U.S.)
Gen Y.2 = 29-39 (around 42 million people in the U.S.)
Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 9 and 24 years old (nearly 68 million in the U.S.)
Gen A: Generation Alpha starts with children born in 2012 and will continue at least through 2025, maybe later (approximately 48 million people in the U.S.)
San Gabriel Tutor 